Top Secrets for Doing Your Own PR by Gini Graham Scott (Reference, Business & Education Collection)

This book will help you do PR through promotion, publicity, networking, and social media. Chapters include launching your PR campaign, approaching the press, creating your press materials, using a website or blog, sending press materials to media, handling follow-up, timing and keeping track of PR, using eBooks, networking at events, using the social media, and assessing your campaign.

From the Top Secrets Books line.

About the Author
GINI GRAHAM SCOTT, Ph.D., J.D., is a nationally known writer, consultant, speaker, and seminar/workshop leader, specializing in work and business relationships and professional and personal development. Her topics include organizational behavior, conflict resolution, creativity, innovation, and problem solving. She is founder and director of Changemakers and Creative Communications & Research. She has taught classes at several universities and colleges, including California State University, East Bay, Notre Dame de Namur University, West Georgia College, and the Investigative Career Program in San Francisco.

She has published over 50 books on diverse subjects including work and business topics, professional development, and success.

Scott has received national media exposure for her books (including appearances on Good Morning America, Oprah, Montel Williams, CNN, and the OReilly Factor). She hosted a weekly radio talk show, CHANGEMAKERS, featuring interviews with guests on different occupations, businesses, lifestyles, and new technologies and trends, which aired from 1991 to 1993 to 1 million listeners in over 70 countries. She is now relaunching the show on CHANGEMAKERS RADIO at www.changemakersradio.com.

She received a Ph.D. in Sociology from the University of California in Berkeley, a J.D. from the University of San Francisco Law School, and M.A.s in Anthropology, Mass Communications and Organizational/Consumer/Audience Behavior, and Popular Culture and Lifestyles at Cal State East Bay.

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